Think about how you got here — you clicked on a call-to-action CTA in an email, on a social media post, or somewhere else. A CTA is a link or visual object that entices the visitor to click and arrive on a landing page that will get them further engaged with your company.
Since your ebook readers have probably converted into leads in order to get their hands on your ebook to begin with more on this in step below , use the CTAs within your ebook to reconvert your readers and propel them further down your marketing funnel. For instance, a CTA can lead to another offer, your annual conference's registration page, or even a product page. Depending on what this next action is, CTAs can be an in-line rectangle or a full-page teasing the next offer see both images below.
We've even designed 50 customizable calls-to-action in PowerPoint you can download and use in your ebooks. You can grab them here. Now, we don't have a dedicated CTA template slide in the PowerPoint ebook templates for you to customize Once you've finished writing your ebook — CTAs and all — it's time to convert it to the right file type so it's transferable from you to your recipient. Why can't you just attach what you have to a landing page and be done with it?
Word documents, PowerPoints, and similar templates are perfect for creating your ebook, but not for delivering it. Because these templates are editable, the contents of your ebook are too easily corrupted, distorted, or even lost when moving from your computer to the hands of your future leads. That's where PDFs come in. You've seen these letters at the end of files before. Short for Portable Document Format, the. PDF file type essentially freezes your ebook so it can be displayed clearly on any device.
A popular alternative to PDFs is the. EPUB file type. Your ebook should be available for download through a landing page on your site.
This is how you are able to convert your visitors into business leads that your sales team can ultimately follow up with. For instance, you went through this landing page in order to access this ebook template. To learn more about how to optimize your landing pages for conversion, download this free ebook. Once your landing page is all set, you can use that destination URL to promote your ebook across your marketing channels.
Here are five ways you can do this:. For instance, you should have landing page analytics that give you insight into how many people downloaded your ebook and converted into leads, and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business. And with that, we've built an ebook, folks! You can check out the packaged version of the example I built through this post here:.
For instance, having landing page analytics that give you insight into how many people downloaded your ebook, or show how many of those downloaders converted into opportunities and customers for your business. So, what should you write about in your ebook? I'll answer that question with another question: What do you want your readers to get out of this ebook? To identify an ebook idea that suits your audience, consider the type of ebook you're trying to create.
Here are a few ideas. Conducting an experiment or business survey? This is a great way to develop proprietary knowledge and become a thought leader in your industry. But how will you share your findings with the people who care about it? Create an ebook that describes the experiment, what you intended to find out, what the results of the experiment were, and what these findings mean for your readers and the market at large.
People love success stories, especially if these people are on the fence about purchasing something from you. If you have a client whose business you're particularly proud to have, why not tell their story in an ebook? Ebook case studies show your buyers that other people trust you and have benefited from your product or service. In your ebook, describe what your client's challenge was, how you connected with them, and how you were able to help your client solve their challenge and become successful.
The more complex your product is, the more information your customers will need to use it correctly. If your product or service can be used in multiple ways, or it's hard to set up alone, dedicate a brief ebook to showing people how it's done.
In the first section of your ebook, for example, explain how to launch your product or service. In the second section, break down the individual features and purposes your product is best used for. Interested in interviewing a well-known person in your market? Perhaps you've already sat down with an influencer to pick their brain about the future of the industry.
Package this interview into an ebook, making it easy for your customers to read and share your inside scoop. A "playbook" is a document people can use when taking on a new project or concept that is foreign to them. Think of it like a cheat sheet, full of tips and tricks that help your customers get better at what they do.
When done right, a playbook equips your customers with the information they would need to excel when using your product. For example, a software vendor for IT professionals might create a "virus protection playbook" that makes support teams better at preventing viruses at their respective companies. Sometimes, the best ebook for your business is already strewn across a series of blog posts.
If you've spent the last month writing articles all on the same subject for your business, imagine how these posts would look stitched together? Each article can begin a new chapter. Then, once this ebook is created, you can promote it on a landing page, link to this landing page from each individual blog post, and generate leads from readers who want to download the entire blog series in one convenient ebook.
Ebooks are one of the top converting lead magnets a business can offer to its audience. Creating an ebook is all about delivering high value at a low price point to generate a high volume of sales. Ebooks work well for new businesses looking for brand awareness and established companies securing a spot as an industry thought leader. Get started on your own ebook using the free template available in the offer below. Editor's note: This post was originally published in November and has been updated for comprehensiveness.
Originally published Jul 20, PM, updated January 07 Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! You have been subscribed. Start free or get a demo. Marketing 19 min read. Download Free Ebook Templates. Download 18 Free Ebook Templates. They give the reader: In-depth digital content in an environment largely overrun with quick headlines and soundbites Visual data that compliments the editorial content On-demand access to the ebook content Your business benefits from publishing an ebook, too.
But what exactly is an ebook and why do they deliver such great results for marketers? Executive Leadership. Human Resources. Product Development. Project Management. Real Estate. Infographic Templates. Timeline Templates. Report Templates. Diagram Templates. Presentation Templates. See All Templates. Get Started with Venngage. Infographics for beginners.
Help Center. For Individuals. For Professionals. For Enterprise. For Nonprofits. For Classrooms. More Categories. Sounds good? What is an eBook? Return to Table of Contents Why create an eBook for business?
Who should create an eBook for business: Small businesses Established companies Freelancers Solopreneurs Consultants Nonprofits Health care businesses Write a book online for business thought leadership Business owners, entrepreneurs and consultants write eBooks to demonstrate thought leadership. This healthcare lead generation eBook template can be used to showcase branding guidelines, or edited to become part of your sales materials: USE THIS TEMPLATE Nonprofit eBook templates Nonprofits can use eBook templates in every area of their operations: As fundraising reports to persuade donors to contribute to new campaigns or report on the success of completed campaigns.
As thought leadership pieces to gain credibility with corporate donors and within their industry. To showcase their program offerings or offer expert advice. Other hacks: use Google Analytics to see what blog posts are getting the most traffic. Decide if you want a landscape or portrait eBook eBooks made in landscape mode shorter and wider are best when you want to include lots of graphics, like charts or photos. How do you choose the right eBook template? Because layout can be trickier to change.
Return to Table of Contents How to design an eBook This is the part where you get to pretend to be a designer, without doing very much work at all or knowing anything about color theory. Use a branded color palette Applying your brand colors to your eBook will instantly make it appear more professional. Body text should mostly be dark, though you can use accent colors sparingly for headlines or key words.
Add a link color for any hyperlinks so they stand out. Pick fonts that showcase your brand Again, perhaps you already have some brand fonts picked out. Try using one font for the headlines and one for the body copy. When in doubt, stick to the template fonts.
Stay away from handwritten or calligraphy-style fonts that no one can read. Vary your layout Endless walls of text will send your audience, with their unread emails and constant Slack notifications, running for the hills.
Use images. Venngage lets you pick from thousands of free stock photos within the editor. Add captions to your images people actually love reading them. Use icons and illustrations. Try using icons in place of bullet points in your list. Use headlines: a title headline H1 , a subheader H2 and smaller headings within that subheader as needed H3.
Visualize data with charts Charts. You may be comfortable with them, you may want to flee in panic. Help to validate certain claims. Improve comprehension of certain points. Your CTA could be: Buy a product. Email you for a free consultation. Sign up for a free trial. Subscribe to your podcast. Add photos of your product that link to its product page. Add screenshots from one of your videos and link to the video.
Add a CTA page at the end of your eBook. Return to Table of Contents How to publish an eBook Gone are the days when you needed to get an agent and a big-city publisher to get your book into the world. Where you can you publish your eBook 1. On your blog We made a dedicated blog post with key takeaways from our webinar design eBook. The more you tell us the more we can help. Can you help us improve? Resolved my issue. Clear instructions. Easy to follow. No jargon. Pictures helped. Didn't match my screen.
Incorrect instructions. Too technical. Not enough information. Not enough pictures. Any additional feedback?
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